Design for Human Rights & Justice
By Jeanniffer Pimentel
My design journey began 11 years ago, in agencies. But the real breakthrough came when I stopped designing for agencies and started teaching. The human exchange, learning and vulnerability woke something up in me: design is only powerful when it's rooted in human experience.
That realization changed the direction of my career. Since then, I've intentionally worked in spaces where design serves something bigger than a brand: nonprofits, mission-driven organizations, and communities working toward a more equitable future. I was supporting the people courageous enough to challenge injustice and imagine better systems.
Over the years, collaborating with organizations like digitalundivided, Rainforest Foundation, and Academia.edu has reinforced that belief. Design is amplification. The people driving social change already have the courage, expertise, and vision. My role is to help those ideas reach farther, resonate more deeply, and connect with the people who need to hear them.
As a Venezuelan, this mission is deeply personal. I've witnessed what happens when institutions fail to protect people's rights, but I've also witnessed something more powerful: communities coming together to build alternatives, support one another, and create change without waiting for permission. That experience shaped the kind of designer I strive to be.
That's why Open Society Foundations resonates with me. Your work recognizes that lasting change comes from strengthening the people and communities already leading it. I would be honored to contribute my design skills to help amplify those efforts, making complex ideas more accessible, movements more visible, and stories more impactful.
I would love the opportunity to discuss how thoughtful, human-centered visual design can strengthen the movements building the more just and equitable future we all deserve.
Brand Identity · Editorial Design · Annual Reports · Data Visualization · UX/UI · Web Design · Canva · Figma · Adobe Suite
Design that moves the needle
Stats
+280%
CTR increase on a product feature
38+
projects delivered for mission-driven teams
11+
years of professional design experience
5,315+
hours of tracked client work
100%
client satisfaction across every engagement
+20
countries trusted me with their mission
digitalundivided
Description
As part of the digitalundivided team, I took their brand guidelines and built a strong, consistent visual identity across the entire organization: 9 internal departments, 6 educational programs, 7 research reports, 15+ virtual events, 8 in-person gatherings, weekly newsletters, and daily social media content.
Role
Brand & Visual Designer (ongoing)
Deliverables
End-to-end visual design for programs, events, research, and communications
Tools
Figma, Adobe Suite, Canva, Hubspot, Squarespace, Claude Code, Github.
Click any link to explore the full work.
Academia.edu
Description
Working alongside the senior product designer, I contributed to both graphic production and feature design for one of the world's largest academic platforms. From email templates and certificates to conference flyers and journal materials, I maintained visual consistency across all touchpoints. One of the product features I contributed to achieved a +280% increase in CTR.
Role
Graphic & Product Design Contributor
Deliverables
Consistent visual design across product and communications
Tools
Figma, Adobe Suite
Codesmith
Description
Codesmith is a community-driven software engineering bootcamp focused on diversity, trust, and belonging. I led the full website redesign from strategy to final handoff, building a complete design system with reusable components, Auto Layout, and developer-ready files. The new site reflects the three words that define Codesmith's community: Community, Diversity, Trust.
Role
Lead Brand & Web Designer
Deliverables
Full website redesign, brand system, research reports, social media templates, and internal design templates
Tools
Figma, Adobe Suite, Canva, Google Slides
A sneak peek into other projects
Annual report design for one of the leading organizations defending the rights of indigenous peoples across tropical rainforests. Print-ready and optimized for digital distribution.
Rebranding and website design for a medical education platform advancing intestinal ultrasound training for gastroenterologists across North America. Clean, credible, and built to convert clinicians into members.
Rebranding and web portfolio design for a visual artist and creative. Built a cohesive personal brand identity and translated it into a portfolio website that reflects her artistic voice.
Editorial design and infographics for a tech education platform serving thousands of developers worldwide. Reports and visual assets designed to make complex technical content clear and engaging.
Brand identity for a tech lab with a bold, unexpected visual direction. The logotype draws inspiration from the Enigma machine, translating the idea of coded intelligence into a distinctive mark built to be remembered.
Complete guidebook design for a chemotherapy navigation resource. A vibrant, hopeful visual system designed to bring warmth and clarity to one of life's hardest journeys.
Brand identity and social media design for a fitness community. Bold, energetic visual language built to motivate and connect runners at every level.
What I bring to the Creative team
Digital Storytelling & Interactive Design
Microsites, data tools, and interactive applications that turn complex advocacy work into visual narratives people actually engage with.
Motion Graphics & Video Narratives
Short-form animation and edited video content that carries a campaign's message across social, web, and presentations.
Web & Mobile Design
Responsive design for websites and mobile experiences, with working knowledge of HTML/CSS so design intent survives the handoff to development.
Wireframes, Mockups & Prototypes
Clear, collaborative design artifacts built alongside developers, writers, and campaigners to communicate intent before a single line of code is written.
Brand Systems & Visual Identity
Style libraries and identity guidelines built to scale across teams, offices, and external vendors — consistent without being restrictive.
Print & Social Campaign Assets
Advocacy-ready templates and one-off pieces for print, Instagram, LinkedIn, and email that turn a cause into action.
My Stack
Figma
Adobe Suite
Canva
Hubspot
Squarespace
Webflow
Framer
HTML
CSS
JavaScript
GitHub
TouchDesignerKind words from kind people
Jeanniffer is an ideal Graphic Designer. She was initially hired as a part-time contractor and quickly became an integral part of our team, leading to a promotion to full-time. She is smart, easy to work with, kind, and dedicated while extremely professional, proactive and a design genius! She elevated our branding to another level. Jeanniffer, our doors will always be open to you and you'll always be a part of our community. Go shine in other organizations - we're cheering for you!
Allana Rocha
Chief of Staff & Operations Lead at digitalundivided
New York, USA
Working with Jeanniffer has been an absolute pleasure! She is incredibly proactive, bringing fresh ideas, insightful questions, and creative solutions to every aspect of our website design. Her communication is top-notch, always clear, responsive, and detail-oriented. Jeanniffer consistently goes above and beyond, ensuring that our vision is met. If you're looking for a designer who is talented, I highly recommend Jeanniffer. Looking forward to collaborating again in the future!
Alina Vasile
Director of Product and Growth at Codesmith
London, UK
Jeanniffer is fabulous and I will be seeking her help for future projects. I am a health and wellness coach, a business owner and some of the things I value A TON is transparency and integrity. She has both in surplus! Clear communication, no surprises and very trustworthy. She is a great listener and truly understood what I wanted to visually communicate. She's also very cooperative, open-minded and easy to get along with. I completely trusted letting go and giving her full creative license to do her magic. I am so thankful I found her!!
Sharon Aldeguer
CEO at Nom Nom Fit
Honolulu, USA
Simply one of the best freelance experiences I have had. Jeanniffer grasped what I wanted from a refresh of my website almost immediately. She made great suggestions and her redesign was almost perfect on the first pass. Only very slight modification was needed. Previous projects have had to go through several rounds of modification and explanation, not this project.
David Boyce
Conceptual Artist
New Zealand
It was an absolute pleasure working with Jeanniffer. She took the time to really understand my needs, communicated clearly throughout the project, and delivered everything within the promised timeframe. Her responsiveness and attention to detail made the process seamless, and the final result exceeded my expectations. I highly recommend Jeanniffer to anyone looking for a reliable and talented professional. I would be happy to work with her again!
Yvette Harvey
CEO @ Alta Lux Adventures
Centennial, USA
Jeanniffer was absolutely amazing and made the process so seamless on my first ebook. She took creative control and the end result was much better than I had hoped. I am so grateful I found Jeanniffer and will use her for any future projects + will definitely recommend to others! Thank you!!
Amanda Butler
Personal Trainer
Los Angeles, USA